Author's Keywords: Organ donation, narrative impact, entertainment education	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p168487_index.html Direct Link: HTML Code:

Morgan, Susan., Movius, Lauren. and Cody, Michael. "The Power of Narratives: The Effect of Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2010-01-24 <http://www.allacademic.com/meta/p168487_index.html>

Morgan, S. E., Movius, L. B. and Cody, M. J. , 2007-05-23 "The Power of Narratives: The Effect of Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2010-01-24 from http://www.allacademic.com/meta/p168487_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Drawing on theories of social learning, social representations and the organ donation model, based on the theory of reasoned action, online surveys were used to examine the impact of 6 organ donation storylines of 4 television dramas (CSI: NY, Num3ers, House, and Grey’s Anatomy) on viewers’ attitudes, knowledge, and behaviors. Results revealed that viewers acquired knowledge from the content of each drama, despite the fact that some content was inaccurate. Viewers who were not organ donors prior to exposure to the dramas were more likely to decide to donate organs if the drama explicitly encouraged donation, portrayed characters revealing how they had become donors and discussed the merits of donating. Viewers were also more likely to become an organ donor if they were emotionally involved in the drama. Viewers who were organ donors prior to exposure were less likely to be influenced by the storylines and possessed more accurate knowledge than nondonors. Implications for using dramas to educate and motivate the public were discussed.

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The Intersection of Conversation, Cognitions, Campaigns, and the Media: The Genesis of the Social Representations of Organ Donation

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Press Power, People Power: Dimensions of Media Freedom and Their Effect on Democratization