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Public Relations and Corporate Policy: Arthur Page and AT&T's Financial Policy, 1927-1939

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Abstract:

Arthur Page is remembered as the ideal public relations manager because of his influence on AT&T management and policy. Yet scholars have not adequately evaluated the consequences of the policy he helped to design and implement. A review of the Financial Policy and its effects on shareholders, consumers, and employees during the Depression indicates that AT&T upheld its commitment to service and reasonable profits, but the policy benefited investors at others’ expense.

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public (85), polici (67), employe (61), relat (51), compani (50), telephon (49), page (48), servic (46), corpor (45), bell (42), system (41), manag (41), depress (37), report (37), gifford (35), annual (30), pr (29), rate (25), dividend (24), work (23), busi (23),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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MLA Citation:

Russell, Karen. "Public Relations and Corporate Policy: Arthur Page and AT&T's Financial Policy, 1927-1939" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC, Aug 08, 2007 <Not Available>. 2013-12-15 <http://citation.allacademic.com/meta/p202630_index.html>

APA Citation:

Russell, K. , 2007-08-08 "Public Relations and Corporate Policy: Arthur Page and AT&T's Financial Policy, 1927-1939" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC Online <PDF>. 2013-12-15 from http://citation.allacademic.com/meta/p202630_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Arthur Page is remembered as the ideal public relations manager because of his influence on AT&T management and policy. Yet scholars have not adequately evaluated the consequences of the policy he helped to design and implement. A review of the Financial Policy and its effects on shareholders, consumers, and employees during the Depression indicates that AT&T upheld its commitment to service and reasonable profits, but the policy benefited investors at others’ expense.

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Document Type: PDF
Page count: 24
Word count: 7528
Text sample:
Public Relations and Corporate Policy: Arthur W. Page and AT&T’s Financial Policy 1927-1939 By Karen Miller Russell Associate Professor Grady College of Journalism and Mass Communication University of Georgia Athens GA 30602-3018 706-542-5035 karenm@uga.edu Presented to the History Division Association for Education in Journalism and Mass Communication Top Faculty Paper Award August 2007 PR and CORPORATE POLICY-- 2 Public Relations and Corporate Policy: Arthur Page and AT&T’s Financial Policy 1927-1939 By Karen Miller Russell In a 1938 speech called
1928) 71. 66 1931 Annual Report ATT. 67 W. A. Griffin “Possibilities of Joint Conference Committees as a Means of Getting Information to Employees ” General Publicity Conference April 11-17 1928 AT&T Corporate Box 1310. 68 “Some Employee Attitudes and Reactions Indicated in Joint Discussions Under Employee Representation Plans January 1933 ” AT&T Corporate Box 58 Unemployment Problems 1931-1934; “Some Employee Attitudes and Reactions Indicated in Joint Discussions Under Employee Representation Plans July 1933 ” AT&T Corporate Box 58


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