Author's Keywords: organ donation, social representations theory, interpersonal communication, media	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p255850_index.html Direct Link: HTML Code:

Morgan, Susan. "The Intersection of Conversation, Cognitions, Campaigns, and the Media: The Genesis of the Social Representations of Organ Donation" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2010-01-23 <http://www.allacademic.com/meta/p255850_index.html>

Morgan, S. E. , 2008-11-20 "The Intersection of Conversation, Cognitions, Campaigns, and the Media: The Genesis of the Social Representations of Organ Donation" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <APPLICATION/PDF>. 2010-01-23 from http://www.allacademic.com/meta/p255850_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Social representations theory has been underutilized in the communication field. This theory helps to explain the interrelationships between interpersonal communication, cognition, and the mass media, particularly in situations where a new phenomenon emerges that requires some kind of social response. This paper describes social representations theory and its potential for use in the communication discipline. Because organ donation is still poorly understood by the public, in large part because of entertainment television, social representations theory is well-suited to helping researchers and practitioners understand the complex interplay of factors within a population(s) that contribute to reluctance to donate organs after death. In this paper, it is argued that public communication campaigns should include strategies to provoke interpersonal communication about the topic as a means of creating social representations that promote behaviors which support public health.

Revising a Measure of Interpersonal Communication Within the Context of Mass Media Health Communication Campaigns

Considering Transactive Memory Systems Within the Entertainment Education Context: Extending the Study of Interpersonal Communication in Relation to Mass Media and Social Change

Organizations as Communications. Examining the Value of Luhmann’s Social Systems Theory for Organizational Communication Research

Progress in Media Theory and Mass Communication Studies