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2008 - International Communication Association Pages: 38 pages || Words: 8772 words || 
1. Hart, Philip. "Market Influences on Climate Change Frames in CNN and Fox News Channel Broadcasts" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 Online <PDF>. 2019-01-23 <>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In recent years, cable news stations have increasingly relied on a market model of the media to target news content to specific types of audiences. This targeting has the potential to cause news stations to ideologically tilt content towards the preferences of their viewers. The framing effects of news content that is changing in response to market pressures also interacts with the manner that advocates and skeptics for issues such as climate change choose to frame their discourse. Using a content analysis of climate change stories on Fox News Channel and CNN between 1998 and 2004, this study finds that CNN and Fox News Channel have significant differences in the manner that they cover climate change, with Fox News Channel generally offering more conservative coverage than CNN. This study also finds that climate change advocates and skeptics use different frames to discuss the issue, with advocates primarily using a disaster aversion frame and skeptics primarily using a scientific uncertainty and economic frame. These findings demonstrate the influence that market pressure is likely having on cable news stations and also illustrate the manner that climate change advocates and skeptics are talking about climate change on cable news channels. The implications of how these different frames may affect the public understanding and perception of climate change are discussed.

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