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2014 - Southern Political Science Association Pages: unavailable || Words: 7552 words || 
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1. Lee, Young-Im. "First Daughter, First Lady, and First Woman President: Geun-hye Park’s Presidential Campaign in 2012" Paper presented at the annual meeting of the Southern Political Science Association, The Hyatt Regency New Orleans, New Orleans, Louisiana, Jan 08, 2014 Online <PDF>. 2018-02-25 <http://citation.allacademic.com/meta/p695495_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In this paper, I am going to explore how gender stereotype shaped barriers and opportunities for Geun-hye Park’s successful presidential campaign in 2012. The late authoritarian leader’s daughter being the first woman president in South Korea drew domestic and international attention as well as raised concerns over the future of democracy in the relatively recently industrialized and democratized country.
Following a framework presented in Cracking the Highest Glass Ceiling edited by Rainbow Murray (2010), I am going to examine the gendered media coverage of Park in Presidential Election in terms of gender stereotypes, media framing, double binds, and external factors. I am going to conduct content analyses of the way five major newspapers in South Korea across the ideological spectrum framed the first woman presidential candidate for four months during her bid for the office, from the day she won the candidacy of Saenuri Party to Election Day. Through this study, I will assess how useful the existing theories and frameworks on women running for top national executive offices in explaining the role of gender in the recent presidential election in South Korea.

2017 - AEJMC Pages: unavailable || Words: 8858 words || 
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2. Capizzo, Luke. "The First Generation: Lessons from the public relations industry’s first university-trained social media practitioners" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 Online <PDF>. 2018-02-25 <http://citation.allacademic.com/meta/p1282915_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Public relations educators are grappling with the best methods to prepare undergraduates for the constantly shifting world of social media practice. The recent graduates (2011-2016) interviewed for this study constitute the first generation of practitioners with robust, formal social media training. Their experiences in school and in the workforce reinforce some current best practices—such as the value of internship experiences, the resonance of case studies, and the importance of excellent writing skills—but also point toward the need for increased emphasis on strategic social media, brand writing, visual communication, and the continued importance of a deeply integrated curriculum. Using social cognitive theory as a guiding framework, this study examines the salience of observational learning, behavior modeling, and self efficacy for building pedagogical theory for the social media classroom.

2017 - BALAS Pages: unavailable || Words: unavailable || 
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3. Mohan, Mayoor., Jimenez, Fernando., Brown, Brian. and Cantrell, Caley. "First things first: The Role of Brand Functionality in Brand Equity" Paper presented at the annual meeting of the BALAS, Universidad de Chile, Santiago, Chile, Apr 05, 2017 Online <PDF>. 2018-02-25 <http://citation.allacademic.com/meta/p1225609_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Based on Self-Determination Theory, the authors explore the link between brand functionality and brand equity. The results of three survey-based studies (N=130, 153, and 114) showed that the link between brand functionality and brand equity is mediated by the extent to which consumers believe their performance on a task emanates from their usage of a particular brand. This belief is coined as the brand skill effect and is related to brand connection. Brand connection, in turn, is related to brand equity. The brand skill effect is stronger for utilitarian- rather than hedonic-based brands. Implications for theory and practice are discussed.

2017 - Annual Scientific Meeting of the International Society of Political Psychology Words: 157 words || 
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4. Wong, Cara., Citrin, Jack. and Levy, Morris. ""English First” in the Twenty-First Century? Intergroup Attitudes about Bilingual Education and Multiculturalism in the U.S." Paper presented at the annual meeting of the Annual Scientific Meeting of the International Society of Political Psychology, The Royal College of Surgeons Edinburgh, Edinburgh, Scotland, U.K., Jun 29, 2017 <Not Available>. 2018-02-25 <http://citation.allacademic.com/meta/p1253537_index.html>
Publication Type: Paper (prepared oral presentation)
Review Method: Peer Reviewed
Abstract: Citrin et al (2001) found that in 1994, most Americans favored a “soft” version of multiculturalism while eschewing “harder” policies. However, they also found that there was a vanguard of younger and better educated respondents who expressed greater support for the centrality of group identities in politics and political judgments. In this paper, we examine whether that vanguard has come into its own as the country has become more diverse racially. Also, have the attitudes of whites and racial minorities diverged over the last two decades, with a greater potential for intergroup conflict now? We focus on the case of bilingual education and analyze experiments in three different surveys conducted in 2016 in California. We find both contiguity and consensus in support of English first — a prioritization grounded mainly in economic and pragmatic reasons — but not “English Only” — which would have excluded all other languages from the public sphere.

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